EEAT Checker

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness — Google's framework for evaluating content quality. It's used by human quality raters to assess search results and is increasingly reflected in how Google's algorithms rank content. Sites with strong EEAT signals tend to rank better, especially in YMYL (Your Money, Your Life) categories like health, finance, and legal.

The tool analyses the URL you submit plus automatically discovers and checks your homepage, About page, Contact page, and Privacy Policy. This hybrid approach is important because Google evaluates EEAT at both the page level (author credentials, content depth) and the site level (trust signals, organizational authority).

The score combines two layers: deterministic checks (59 binary signals like HTTPS, author schema, social profiles, FAQ sections) weighted by importance, plus Claude AI qualitative analysis of your actual content. The final score per dimension is 40% signal-based and 60% AI-assessed. Overall score weights Trust (30%), Authority (25%), Expertise (25%), and Experience (20%).

EEAT itself is not a direct algorithmic ranking factor — Google has confirmed this. It's a framework used by quality raters to evaluate content, and those evaluations inform algorithm training over time. However, the individual signals that contribute to strong EEAT (author markup, schema, trust pages, content depth) do have measurable ranking impact. Think of EEAT as a proxy for overall content quality.

Different page types have different EEAT requirements. A homepage is primarily evaluated on authority and trust (Organization schema, social proof, contact info). A blog post needs strong experience and expertise signals (author bylines, credentials, first-person language, citations). The tool detects your page type and weights signals accordingly.