Shopify Technical SEO Audit
The Shopify SEO Audit crawls up to 100 pages of your store and flags the platform's own failure modes: duplicate collection URLs, variant parameters, canonical conflicts, structured data gaps and Core Web Vitals. Enter your store URL below - results in about a minute, free.
What the Shopify audit crawls
Up to 100 pages of your store: collections, products and the pages between them. It checks Core Web Vitals, canonical logic, duplicate content from URL parameters (?sort_by=, ?variant=), structured data presence and validity, mobile usability, and whether your sitemap agrees with what's actually indexable.
Why Shopify stores need a store-specific audit
Generic crawlers flag generic problems. Shopify creates its own: every product served at two URLs, tag pages multiplying thin content, app scripts loading on pages that don't use them. This tool was built around those failure modes specifically - it's the same first pass I run at the start of every Shopify SEO engagement.
Reading your results
Fix in this order: canonical and duplicate issues first (they waste crawl budget and split signals), then structured data (it earns rich results and AI citations), then speed (app scripts are usually the culprit). If the audit surfaces something your theme developer can't untangle, I fix Shopify themes directly - in Liquid, through a duplicated theme, nothing live without your approval.
What the audit covers
Questions about the Shopify Technical SEO Audit
How many pages does the Shopify audit crawl?
The free audit crawls up to 100 pages - enough to surface your most critical SEO issues fast. Full site audits covering all pages, plus implementation strategy, are available through a consultation.
What does the Shopify SEO audit check?
It analyzes Core Web Vitals (LCP, CLS, FID), page crawlability, canonical tags, duplicate content from Shopify's URL structure, structured data (Product, BreadcrumbList schemas), mobile usability, meta tags, and internal linking - the full technical stack.
Do I need to install anything?
No installation required. Enter your Shopify store URL and the tool crawls it from the outside, the same way Google does. No Shopify admin access needed.
Is this tool really free?
Yes. The 100-page crawl is completely free, no sign-up required. If you need a full audit with all pages, a detailed roadmap, and hands-on implementation support, that's where consulting comes in.
Tools find issues. I fix them.
If the Shopify Technical SEO Audit flags something you don't know how to act on, send me the report - the first look is free.