Crypto SEO for projects that need to be trusted, not just found
Crypto SEO is about proving legitimacy: exchanges, wallets and Web3 projects rank - and get recommended by AI engines - when machines can verify who you are and users can trust what they find. I build that layer: E-E-A-T and entity signals, documentation SEO, rendering fixes for JavaScript-heavy apps, and the structured data that makes your product safe to cite.
- E-E-A-T for a scam-scarred vertical
- Documentation & token page SEO
- "Is it legit" AI answer visibility
Why is crypto SEO harder than other niches?
Because Google classifies anything touching money as YMYL - Your Money or Your Life - and applies its strictest quality standards to it. Crypto entered that category carrying a decade of scam headlines. The result: a landing page with an anonymous team, vague promises and no verifiable entity doesn't rank for anything competitive, no matter how good the product is.
The projects that win are the ones machines can verify. Named founders with consistent profiles. An organisation entity that matches across your site, registries and coverage. Risk language that sounds like a financial product, not a pitch deck. These read as compliance chores; they're actually ranking factors.
What I actually do for crypto sites
Trust and entity audit
The 59 signals in my EEAT Checker run first - crypto sites usually fail half of them, and half of those are one-day fixes: team pages, contact routes, Organization and Person schema that validates.
Rendering and crawl
Crypto teams ship JavaScript apps. If your React frontend serves empty HTML to non-executing crawlers, you're invisible to Google's first pass and to most AI retrieval - the same problem I fix in technical SEO engagements, with the same server-side rendering playbook.
Documentation SEO
Docs are crypto's most underrated SEO asset: they earn integration and how-to queries and they're what AI engines quote - but they usually sit on a subdomain, cut off from the main domain's authority. I sort out the subdomain question, the structure and the internal linking so the docs pull their weight.
AI answer positioning
"Is [product] legit", "is [exchange] safe" - these queries increasingly get answered by ChatGPT and Perplexity, not a SERP. My AEO work gives the engines verifiable material to answer from: entity data, security and licensing pages machines can parse, honest third-party signals.
Who this is for
Exchanges, wallets, protocols, and crypto tools with a real product and a team willing to be named. If your project isn't willing to put named people behind it, the trust signals Google and AI engines look for can't be built - and I'll tell you that before taking the engagement.
Questions crypto teams ask
Why is SEO so hard for crypto projects?
Crypto is YMYL - Your Money or Your Life - the category where Google applies its strictest quality standards, in a vertical that earned years of scam headlines. Ranking requires trust signals most projects never build: named teams, verifiable entities, honest risk language and consistent presence across the sources Google and AI engines cross-check.
Can you get a token or protocol site to rank?
For queries you can legitimately win, yes - brand, product, documentation, integration and educational queries. For "best crypto to buy" style SERPs, no honest consultant will promise that. The audit tells you which queries are winnable for your project and what they require.
Does AI search matter more in crypto?
Probably more than in any other vertical. The first question users ask about any crypto product is "is it legit" - and increasingly they ask ChatGPT and Perplexity, which answer from whatever verifiable sources exist. If your entity data, team pages and documentation don't give engines something to verify, the answer defaults to caution or to your competitors.
Do you work with exchanges, wallets, or protocols?
All three, plus tools and data products. The common ground is technical: fast sites, crawlable docs, clean structured data, entity consistency. The differences are in content architecture - an exchange lives on market pages, a protocol on documentation, a wallet on trust and comparison content.
Our site is a JavaScript app - is that a problem?
Frequently, yes. Crypto teams ship React and Next.js apps that serve empty HTML to non-executing crawlers, which also blocks the AI engines users ask about you. Rendering audits and selective server-side rendering are standard parts of my crypto engagements.
Get a free crypto SEO audit.
Covers crawl, rendering, entity and trust signals, and how AI engines currently describe your project.