SEO strategy that drives revenue
SEO strategy consulting gives you a clear plan built from your own data: which keywords to target, which pages to build or improve, in what order, and what to stop doing. I deliver it as a quarter-by-quarter roadmap with named pages, named queries and concrete next steps - specific enough that any competent team can execute it.
- Built from your GSC and revenue data
- Quarter-by-quarter roadmap
- AI-search-aware query selection
What does an SEO strategy actually contain?
Many SEO strategies are audit reports with ambitions attached: long lists of recommendations with no priorities and no owner. Mine are built around four decisions:
Which keywords you can realistically win
Based on your Search Console data, competitor gaps and SERP analysis - and weighted by what a ranking is actually worth to your business, not just by search volume.
Which pages get built, fixed or removed
Every target keyword needs a page - one that already exists, one that needs improvement, or one that needs creating. Pages that bring no value get removed, which also frees Google to crawl the pages that matter (see the publisher case study).
What order the work happens in
Planned quarter by quarter, prioritised by expected results versus effort, and matched to the team and budget you actually have.
What to stop doing
Content that brings no traffic or revenue, keywords that AI answers have taken over, markets that aren't realistic targets. Knowing what to drop is as valuable as knowing what to add.
How AI search changes SEO strategy
Choosing target keywords used to come down to two things: search volume and intent. Now there's a third question - what happens when AI answers the query? For some searches, ChatGPT or Google's AI Overview answers the question completely and nobody clicks through to any website. Content targeting those keywords no longer pays off. For other searches, AI engines cite their sources - and being that cited source brings traffic and trust, which is exactly what my AEO work is for. A good strategy checks every target keyword against this before any content gets written.
Strategy first, then the right execution
The strategy also makes clear which skills each quarter needs - from my services or from your own team: technical fixes when the foundation leaks, on-page work when the money pages underperform, vertical depth for iGaming and crypto where the rules differ. Sometimes the honest conclusion is that SEO isn't the best place for your next marketing budget - and if that's the case, I'll say so.
Questions clients ask about strategy
What does an SEO strategy actually contain?
Four decisions, made from your data: which keywords you can realistically win and what each is worth; which pages need building, fixing or removing to win them; what order the work happens in, ranked by revenue impact against effort; and what you deprioritise. Removing work from the plan is as important as adding it.
How is this different from just doing an audit?
An audit finds what's broken. Strategy decides what's worth doing about it, in what order, given your team, budget and competitors. Small sites often only need the audit; strategy earns its cost when there are more possible projects than capacity and someone has to choose.
Do you execute the strategy or hand it over?
Either. Some clients take the roadmap to their in-house team or agency and I review quarterly. Others keep me on to execute the technical and on-page parts myself. The strategy is written so it survives without me - specific pages, specific queries, specific tickets, not principles.
How does AI search change SEO strategy?
It changes which keywords are worth targeting. Some searches now get fully answered by AI with no click to any website - spending budget on those is wasted. Others get answered with cited sources, which is a new way to win traffic. A current strategy has to account for both - mine do.
What do you need from us to build the strategy?
Search Console and analytics access, a rough idea of what a lead or an order is worth to you, an honest picture of your content and dev capacity, and a call about where the business is going. The rest - crawls, competitor and SERP analysis, query data - I gather myself.
Start with a free audit.
It's the first input to any strategy - a clear picture of where you stand before deciding where to go.