EEAT Checker
The EEAT Checker scores any page against 59 signals across Google's four quality dimensions - Experience, Expertise, Authoritativeness and Trust - combining deterministic checks with a Claude content analysis. Paste a URL below and you get a realistic score plus a prioritised action plan, free.
Run Your Free EEAT Audit
Enter any URL - we analyse the page and supporting site pages against all four Google EEAT dimensions.
What does the EEAT Checker actually test?
It scores a page against 59 signals across Google's four quality dimensions - Experience, Expertise, Authoritativeness and Trust. Half of those signals are deterministic: author bylines and bios, About and Contact pages, privacy policy, HTTPS, citations, schema-declared authorship. The other half come from a Claude content analysis that reads the page the way a quality rater would - first-hand experience in the writing, depth versus padding, claims backed by evidence.
The tool also fetches your supporting pages (About, Contact, Privacy) because that's how evaluation actually works: a page is judged in the context of the site publishing it.
Why E-E-A-T matters for AI search, not just Google
E-E-A-T started as Google's quality-rater framework, but the same signals now decide whether AI engines trust you as a source. ChatGPT and Perplexity preferentially cite pages with clear authorship, named entities and verifiable expertise - a page that fails E-E-A-T checks rarely gets quoted in an AI answer. That overlap is why this checker is the first step in my AEO/GEO work.
What to do with your score
Fix trust signals first - they're cheap and mechanical: real author pages, a working contact route, Person and Organization schema that validates. Experience and expertise gaps are content work and take longer. If your score is low and you don't know where to start, send me the report - the first look is free.
What the audit covers
Questions about the EEAT Checker
What is E-E-A-T and why does it matter for SEO?
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness - Google's framework for evaluating content quality. It's used by human quality raters to assess search results and is increasingly reflected in how Google's algorithms rank content. Sites with strong EEAT signals tend to rank better, especially in YMYL (Your Money, Your Life) categories like health, finance, and legal.
What pages does the EEAT checker analyse?
The tool analyses the URL you submit plus automatically discovers and checks your homepage, About page, Contact page, and Privacy Policy. This hybrid approach is important because Google evaluates EEAT at both the page level (author credentials, content depth) and the site level (trust signals, organizational authority).
How is the EEAT score calculated?
The score combines two layers: deterministic checks (59 binary signals like HTTPS, author schema, social profiles, FAQ sections) weighted by importance, plus Claude AI qualitative analysis of your actual content. The final score per dimension is 40% signal-based and 60% AI-assessed. Overall score weights Trust (30%), Authority (25%), Expertise (25%), and Experience (20%).
Is EEAT a direct ranking factor?
EEAT itself is not a direct algorithmic ranking factor - Google has confirmed this. It's a framework used by quality raters to evaluate content, and those evaluations inform algorithm training over time. However, the individual signals that contribute to strong EEAT (author markup, schema, trust pages, content depth) do have measurable ranking impact. Think of EEAT as a proxy for overall content quality.
Why does my homepage score differently from my blog posts?
Different page types have different EEAT requirements. A homepage is primarily evaluated on authority and trust (Organization schema, social proof, contact info). A blog post needs strong experience and expertise signals (author bylines, credentials, first-person language, citations). The tool detects your page type and weights signals accordingly.
Tools find issues. I fix them.
If the EEAT Checker flags something you don't know how to act on, send me the report - the first look is free.